Tesla Consideration Drops As Buyers Turn Away From Controversial CEO

Ranks of would-be Tesla buyers in the U.S. are shrinking according to a survey by Caliber, attributed in part to Elon Musk's polarizing persona
Caliber's consideration score for Tesla fell from 70% in Nov 2021 to 31% in Feb 2023, while scores for other automakers edged up
Experts cite controversies around Musk's politics and statements as weighing on Tesla's brand and demand
Overall U.S. electric vehicle sales are forecast to increase 15% in Q1 2023, while Tesla sales are projected to increase just 3%
A growing number of EV shoppers are put off by Musk's behavior and politics and finding alternatives to Tesla