Twitter Revenue Grows Slightly in Q3 as CEO Outlines Subscription Plans Amid Ad Decline After Musk Takeover
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Revenue at Twitter grew by a high-single digit percentage in Q3 2022 compared to Q2 2022. The exact revenue figure is unknown.
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Twitter CEO Linda Yaccarino outlined plans to grow Twitter's business during a call with the banks that lent $13 billion for Elon Musk's acquisition.
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Twitter will test 3 subscription tiers based on number of ads shown to users. Current paid service is $8/month.
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Twitter's U.S. ad revenue has declined each month since Musk acquired it. Brands are wary of changes and Musk.
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Revenue drivers will include political ads, as Twitter lifted its pre-acquisition ban, and ads from small & medium businesses.