X hopes ‘sensitivity settings’ will bring back advertisers
X introduces new sensitivity settings for advertisers to control the type of content that appears near their ads.
Key points:
- X's ad revenue has dropped 50% since Elon Musk took over, due to concerns about hate speech and unsavory content.
- The new sensitivity settings allow advertisers to choose between different types of content filtering for their ads.
- The settings include "conservative" and "standard" options, with a "relaxed" setting planned for the future.
