DoubleVerify Error Tanks Social Media Platform X's Ad Revenue, CEOs Aim to Rebuild Trust

Social media platform X's brand safety score was erroneously displayed as below industry standard on DoubleVerify for over 4 months, dissuading advertisers.

The inaccurate score led media holding companies and big brands to pull back on advertising spending on platform X.

X invested heavily in additional brand safety tools since new CEO Linda Yaccarino joined, allocating major time and resources.

DoubleVerify CEO apologized for the graphical error in the display of X's score, taking full responsibility.

DoubleVerify is working with X to ensure future brand safety reports are accurate and reviewing processes to prevent reoccurrences.