X Resorts to Deceptive, Undisclosable Ads Amid Revenue Struggles

X has started serving clickbait ads that can't be blocked, reported, or disclosed as ads or who the advertiser is.

The ads are chumbox-style ads that take users to third-party sites when clicked.

This indicates X is struggling to attract advertisers and has declining ad revenue.

The new ad format lacks engagement buttons, reporting options, attached accounts, or ad disclosures.

X also recently removed headlines and context from links, reducing platform transparency per Musk's directive.