Yahoo Acquires Artifact App from Instagram Founders, Will Shut It Down and Use Its Tech
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Yahoo is acquiring Artifact, the AI-powered news app from Instagram co-founders Kevin Systrom and Mike Krieger.
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Artifact will shut down as a standalone app. Its personalization technology will be integrated into Yahoo products like Yahoo News.
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Systrom and Krieger will advise Yahoo during the transition.
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Artifact struggled to gain traction on its own. The market wasn't big enough to warrant more investment.
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Yahoo says Artifact's technology will allow it to provide users with more personalized, relevant content experiences.