Yahoo Acquires AI News App Artifact to Power Personalized Recommendations
• Yahoo acquires Artifact, the AI news app created by Instagram's co-founders, to power personalized news recommendations for its 185M+ monthly users • Artifact shut down earlier this year despite strong product-market fit, as its co-founders felt the market opportunity was too small • The acquisition brings Artifact's advanced AI content taxonomy, curation, and personalization to Yahoo's large news audience • Systrom sees it as a chance to finally achieve the scale needed to realize AI/ML promises with news personalization • Artifact's app will shut down, but its tech will be integrated into Yahoo News and other Yahoo products in the coming months