Yahoo News Bets on AI to Enhance Recommendations After Buying Defunct Startup

• Yahoo acquires AI news startup Artifact, will integrate its tech into Yahoo News • Artifact used AI to deliver personalized news stories based on reading habits • Artifact shut down in Jan 2024 due to insufficient market opportunity • Yahoo News has 185M monthly readers; will use Artifact to recommend content • Unclear when Artifact integration will launch and what changes Yahoo will make