Steve Jobs' Famous 1984 Apple Ad Almost Never Aired Due to Board Opposition
• The famous 1984 Apple Super Bowl ad was almost never aired because Apple's board hated it and ordered the ad agency to sell the purchased airtime rather than run it.
• Steve Jobs was fully supportive of the unconventional ad that didn't show the product but aimed to "stop the world" to introduce the Macintosh.
• The ad agency and Jobs conspired together to make sure the 60-second ad still aired once during the Super Bowl, despite the board's opposition.
• The ad had an overwhelmingly positive reaction and changed how companies approached Super Bowl ads, inspiring more cinematic, emotional ads.
• A year later, clashes between Jobs and CEO John Scully led to Jobs being forced out of Apple, and the ad agency being fired.