Instagram Rolls Out New Privacy Features Allowing Users More Control Over Their Data

Instagram now allows users to stop the app from tracking their activity across the web. This setting is found in the Accounts Center.

The Accounts Center shows users which businesses are sending data to Meta about them. Users can disconnect businesses and clear their data.

Users can now download the data Instagram has collected on them, found in Settings. This data is typically used to serve personalized ads.

Users can also now transfer their Instagram photos and videos to other platforms with the updated Transfer Your Information tool.

It's unclear if similar privacy features will come to WhatsApp or Threads, since those Meta apps currently have no ads.