HMD and Mattel Team Up for Barbie-Branded Flip Phone Aimed at Gen Z Seeking Retro Fun
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HMD is collaborating with Mattel on a new Barbie-branded flip phone that will be released in July.
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The phone will have a vintage, retro look to match Barbie's brand heritage, but will have updated features.
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It's aimed at Gen Z and millennials looking to spend less time doomscrolling on social media.
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HMD says the phone will be durable and long-lasting, not just a toy, to avoid e-waste.
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More brand collaborations for other niche phones are coming from HMD this spring.