Apple touts Apple Watch as 'carbon neutral' but experts question claim

Apple claims its new Apple Watch Series 9 is "carbon neutral" due to supply chain improvements and use of recycled materials, but experts say no product can truly be carbon neutral.
Apple is using 100% recycled aluminum for the watch case, 100% recycled rare earth elements for the magnets, and 100% fiber-based packaging.
Apple is transitioning suppliers to renewable energy and investing alongside them in new clean energy projects.
For remaining emissions, Apple purchased carbon credits from forestry projects, but critics question if these truly offset emissions.
Some companies are moving away from "carbon neutral" claims involving credits, but Apple is bucking the trend despite uncertainties around carbon credit programs.

wired.com

Relevant topic timeline:

9/12/2023

Apple to Reveal New Eco-Friendly Watch Bands and Accessories at Today's Event

Apple is expected to unveil a new line of FineWoven Apple Watch bands made from artificial materials, including recycled nylon and polyester, in an effort to be eco-friendly and reduce their carbon footprint in an event today, with six color options available but only three being announced.

9/12/2023

Apple Unveils Rugged New Apple Watch Ultra 2 with Improved Battery Life and Brighter Display

The Apple Watch Ultra 2 is a rugged smartwatch with a faster processor, improved health sensors, and a new U2 chip for GPS tracking, featuring a new on-device version of Siri and enhanced sustainability with increased recycled content and carbon neutrality.

9/13/2023

Apple Pursues Carbon Neutrality by 2030, But Progress Depends on Details

Apple announced its first-ever carbon-neutral products and its goal for all products to be carbon neutral by 2030, reducing emissions through renewable energy and using sustainable materials, but further scrutiny is needed to ensure accountability and true sustainability beyond buying specific combinations of items.

9/14/2023

Apple Watch Pivots from Luxury to Fitness While Retaining Customization

The Apple Watch has transitioned from a luxury fashion accessory to a highly popular health and fitness tracker, leading the global smartwatch market with 22% of shipments in Q2 2023.

9/17/2023

Apple Leverages Safety Features in Ads to Drive iPhone Sales and Recurring Revenue

Apple's recent advertising strategy focuses on the potential lifesaving capabilities of its products, including the Apple Watch and iPhone, featuring scenarios where these devices have saved people's lives from various dangers, such as low heart rates, blizzards, and car accidents. These safety features, along with new additions like satellite connectivity and Roadside Assistance, not only differentiate Apple's newer devices but also have the potential to generate revenue as part of their growing services sector.

10/4/2023

Phone Companies Add Health Sensors Despite Limited Utility and Lack of Approval

The inclusion of temperature sensors in smartwatches and wearables, such as the Pixel 8 Pro and Apple Watch Ultra, lacks a clear purpose and approval from the FDA, leaving consumers questioning the value and cost of the feature.

10/9/2023

Apple CEO Tim Cook Discusses iPhones, EVs, and Sustainability in New Interview

Apple CEO Tim Cook discusses the company's environmental efforts, including its goal to reach renewable power and use recycled materials, and hints that future iPhones will be carbon neutral in a new interview with Brut.

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Posted 9/14/2023, 11:00:00 AM

Apple touts Apple Watch as 'carbon neutral' but experts question claim

Apple claims its new Apple Watch Series 9 is "carbon neutral" due to supply chain improvements and use of recycled materials, but experts say no product can truly be carbon neutral.
Apple is using 100% recycled aluminum for the watch case, 100% recycled rare earth elements for the magnets, and 100% fiber-based packaging.
Apple is transitioning suppliers to renewable energy and investing alongside them in new clean energy projects.
For remaining emissions, Apple purchased carbon credits from forestry projects, but critics question if these truly offset emissions.
Some companies are moving away from "carbon neutral" claims involving credits, but Apple is bucking the trend despite uncertainties around carbon credit programs.

wired.com

Relevant topic timeline:

9/12/2023

Apple to Reveal New Eco-Friendly Watch Bands and Accessories at Today's Event

9/12/2023

Apple Unveils Rugged New Apple Watch Ultra 2 with Improved Battery Life and Brighter Display

9/13/2023

Apple Pursues Carbon Neutrality by 2030, But Progress Depends on Details

9/14/2023

Apple Watch Pivots from Luxury to Fitness While Retaining Customization

The Apple Watch has transitioned from a luxury fashion accessory to a highly popular health and fitness tracker, leading the global smartwatch market with 22% of shipments in Q2 2023.

9/17/2023

Apple Leverages Safety Features in Ads to Drive iPhone Sales and Recurring Revenue

10/4/2023

Phone Companies Add Health Sensors Despite Limited Utility and Lack of Approval

10/9/2023

Apple CEO Tim Cook Discusses iPhones, EVs, and Sustainability in New Interview