Posted 10/16/2023, 1:01:54 PM
YouTube Rolls Out New AI Ad Products to Better Target and Engage Billions of Users
- YouTube launched new AI advertising products to help brands reach audiences.
- The products use AI to identify trends and improve ad targeting and efficiency.
- Spotlight Moments utilizes AI to identify popular content around events for sponsorship.
- Video Reach and Video View campaigns leverage AI to optimize reach and views.
- The tools aim to help advertisers better engage YouTube's 2B+ monthly users.
