YouTube Retains Top TV Streaming Spot for 12th Straight Month with Over 1 Billion Daily Watch Hours
• YouTube is the top TV streaming service in the US for the 12th straight month with 8.6% of TV viewing time. Netflix is second with 7.9%.
• Viewers watch over 1 billion hours of YouTube daily on televisions, indicating a preference for user-generated content.
• Top YouTubers are seeing a 172% jump in watch time on TVs, good news for family-friendly creators competing with TikTok.
• Though YouTube leads on TV, TikTok dominates on mobile and is expanding into 30-minute videos and spatial reality.
• YouTube has over 100 million Music/Premium subscribers, over 8 million YouTube TV subscribers, and Shorts gets 70 billion daily views.