YouTube Launches AI-Powered Ads to Target Trending Cultural Events

YouTube launched new AI-powered ads called Spotlight Moments that let brands target cultural events like Halloween or awards shows.

The ads curate videos into playlists and serve ads referencing the topic across a brand's YouTube channel.

GroupM is the first agency to offer Spotlight Moments ads to clients.

YouTube has released other AI-powered ads like Video Reach and Video View campaigns that increase reach and lower costs.

Google is moving towards using AI more in advertising to transform ad placement and creation.