YouTube to Require Disclosure Labels for Videos With AI-Generated Faces, Voices, Scenes
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YouTube introducing new mandatory labels for videos with AI-generated content to increase transparency. Disclosure required when mimicking real people/places/events.
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Labels will appear in expanded video descriptions or on the video player. Rollout starts on mobile.
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Examples requiring disclosure face/voice swaps, fictional AI-generated scenes portrayed as real.
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Productivity uses of AI like scripts, ideas, captions are exempt. Minor edits like color, lighting, effects also exempt.
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Failure to disclose may result in YouTube adding labels or future enforcement measures against creators. Allowing removal requests for unauthorized AI likenesses.