Posted 2/1/2024, 5:20:00 PM
YouTube Premium and Music Hit 100 Million Subscribers, Fueled by Expansion and New Features
- YouTube Music and Premium hit 100 million subscribers, with 20 million added in the past year
- Service launched in 2015 as YouTube Music Key, rebranded over time to current Premium offering
- Now available in over 100 countries after recent expansion to 10 more markets
- Premium users deliver more value to creators and partners than ad-supported ones
- Recent YouTube Music developments include Samples, radio stations, and podcasts