Dude Perfect Lands $100M Investment to Grow Family Brand into Movies, Events, and Products

• Dude Perfect secures over $100 million investment from Highmount Capital to expand content, live events, and consumer products • Goal is to build Dude Perfect into an enduring family-friendly brand that lasts for decades • Investment will fund new talent, animated series, TV shows, movies, product lines, and headquarters • Dude Perfect started in 2009 by 5 friends and has 60 million YouTube followers • Highmount sees huge potential for Dude Perfect to lead in the fast-growing creator economy