YouTube Rolls Out New Rules Requiring Disclosure of AI-Generated Content
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YouTube now requires creators to disclose videos with "altered or synthetic" content including AI-generated media. This includes deepfakes or altered imagery.
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Creators who don't properly disclose could face penalties like removal of content or suspension from the YouTube Partner Program.
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YouTube will add viewer-facing labels to videos with altered content on mobile, desktop, and TV in the coming weeks.
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The new disclosure rules start rolling out to creators today.
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Exempt from disclosure are things like color/lighting adjustments, blur, beauty filters, and other enhancements.
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