Zepotha is huge on TikTok, but it’s no Goncharov

Marketing campaign to promote a new song on TikTok through the creation of a fake movie called Zepotha.

Key points:

1. The fake movie Zepotha has gained significant traction on TikTok, with reaction videos, fanart, and theories going viral.
2. The campaign was orchestrated by the musical artist Emily Jeffri to generate buzz for her new song.
3. While the campaign is successful in promoting Jeffri's song, it lacks the collaborative effort seen in previous fake movie trends like Goncharov.