Coca-Cola's New 'Y3000' Flavor Uses AI to Create a Futuristic Tasting Spectacle Over Substance

Coca-Cola released a new futuristic flavor called Y3000 that was supposedly created with AI. It smells like circus peanuts and tastes mostly like regular Coke.
Y3000 is part of Coke's recent trend of releasing fantastical flavors like "pixel" and "dream" that don't correspond to any known taste.
These speculative flavors are designed to garner attention and seem more like marketing gimmicks than drinks meant to be consumed regularly.
Food scholars view such pseudo-foods as spectacles that represent imaginative aesthetics rather than substantive eats.
The futuristic Coke flavor whimsically hints at a post-apocalyptic world, reflecting capitalist drives for novelty over ethics.

theatlantic.com

Relevant topic timeline:

9/12/2023

Coca-Cola Leans on AI Hype and Stable Diffusion Controversy for New Y3000 Flavor Marketing

Coca-Cola has released a "limited-edition" beverage called Coca-Cola Y3000 Zero Sugar, co-created with artificial intelligence and marketed using AI-generated imagery, but the controversy surrounding the image synthesis model Stable Diffusion used in the marketing is not mentioned in Coca-Cola's materials.

9/13/2023

Coca-Cola Unveils Futuristic New AI-Created Beverage Called Coca-Cola Y3000

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9/26/2023

Coca-Cola's New AI-Created Soda Flavor Gets Mixed Reviews

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