Coca-Cola Leans on AI Hype and Stable Diffusion Controversy for New Y3000 Flavor Marketing

Coca-Cola released a new "Y3000" Coke flavor and marketing campaign leaning heavily into AI hype.
The campaign uses the controversial AI image generator Stable Diffusion to create graphics and modify photos.
Stable Diffusion gained ability by scraping copyrighted works without permission and is involved in lawsuits.
Coca-Cola says it used AI to help "inspire" the new flavor, but no direct AI flavor creation is mentioned.
Marketing leverages AI buzzwords, but actual AI involvement seems limited to graphics generation.

arstechnica.com

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Posted 9/12/2023, 10:41:55 PM