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AI Deepfakes Are a Threat to Businesses Too—Here's Why - Decrypt

The proliferation of deepfake videos and audio, fueled by the AI arms race, is impacting businesses by increasing the risk of fraud, cyberattacks, and reputational damage, according to a report by KPMG. Scammers are using deepfakes to deceive people, manipulate company representatives, and swindle money from firms, highlighting the need for vigilance and cybersecurity measures in the face of this threat.

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Hong Kong police have arrested six individuals involved in a fraud syndicate that used AI deepfake technology to create doctored images for loan scams, prompting authorities to remind financial institutions to upgrade their anti-fraud measures.
Fake videos of celebrities promoting phony services, created using deepfake technology, have emerged on major social media platforms like Facebook, TikTok, and YouTube, sparking concerns about scams and the manipulation of online content.
Scammers are increasingly using artificial intelligence to generate voice deepfakes and trick people into sending them money, raising concerns among cybersecurity experts.
Former President Donald Trump's recent phone interview with a right-wing media network has sparked suspicions of deepfake technology due to irregularities in his voice, raising questions about the authenticity of the interview and fueling distrust in both media and politics.
Deepfake audio technology, which can generate realistic but false recordings, poses a significant threat to democratic processes by enabling underhanded political tactics and the spread of disinformation, with experts warning that it will be difficult to distinguish between real and fake recordings and that the impact on partisan voters may be minimal. While efforts are being made to develop proactive standards and detection methods to mitigate the damage caused by deepfakes, the industry and governments face challenges in regulating their use effectively, and the widespread dissemination of disinformation remains a concern.
With the rise of AI-generated "Deep Fakes," there is a clear and present danger of these manipulated videos and photos being used to deceive voters in the upcoming elections, making it crucial to combat this disinformation for the sake of election integrity and national security.
Financial institutions are using AI to combat cyberattacks, utilizing tools like language data models, deep learning AI, generative AI, and improved communication systems to detect fraud, validate data, defend against incursions, and enhance customer protection.
A surge in AI-generated child sexual abuse material (CSAM) circulating online has been observed by the Internet Watch Foundation (IWF), raising concerns about the ability to identify and protect real children in need. Efforts are being made by law enforcement and policymakers to address the growing issue of deepfake content created using generative AI platforms, including the introduction of legislation in the US to prevent the use of deceptive AI in elections.
Hollywood actors are on strike over concerns that AI technology could be used to digitally replicate their image without fair compensation. British actor Stephen Fry, among other famous actors, warns of the potential harm of AI in the film industry, specifically the use of deepfake technology.
Summary: The article discusses the emergence of fake videos, particularly those related to investment schemes and celebrity endorsements, and provides tips for identifying such videos, including checking the voice, analyzing facial movements, checking the source, examining the content, conducting a Google search, trusting instincts, and reporting suspicious content.
Generative AI is empowering fraudsters with sophisticated new tools, enabling them to produce convincing scam texts, clone voices, and manipulate videos, posing serious threats to individuals and businesses.
Adversaries and criminal groups are exploiting artificial intelligence (AI) technology to carry out malicious activities, according to FBI Director Christopher Wray, who warned that while AI can automate tasks for law-abiding citizens, it also enables the creation of deepfakes and malicious code, posing a threat to US citizens. The FBI is working to identify and track those misusing AI, but is cautious about using it themselves. Other US security agencies, however, are already utilizing AI to combat various threats, while concerns about China's use of AI for misinformation and propaganda are growing.
Artificial intelligence poses a potential threat to the 2024 US elections and financial markets, according to Senator Mark Warner, who highlights the risk of deep fakes and manipulation, and calls for new laws and penalties to deter bad actors.