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Beware of Fake Celebrity Endorsement Videos Used in Online Scams

  • Fake, manipulated videos are being used for online money scams that promise high investment returns or feature fake celebrity endorsements.

  • Examples include fake videos of Mukesh Ambani and Aishwarya Rai Bachchan endorsing "investment projects".

  • To identify such fake videos, check the voice, facial movements, source, content, and do a Google search.

  • Trust your instincts - if something seems suspicious, it likely is. Report suspicious videos.

  • With the rise of deepfakes, seeing is no longer believing. Stay vigilant against manipulated videos used for scams.

indianexpress.com
Relevant topic timeline:
The proliferation of deepfake videos and audio, fueled by the AI arms race, is impacting businesses by increasing the risk of fraud, cyberattacks, and reputational damage, according to a report by KPMG. Scammers are using deepfakes to deceive people, manipulate company representatives, and swindle money from firms, highlighting the need for vigilance and cybersecurity measures in the face of this threat.
Fake videos of celebrities promoting phony services, created using deepfake technology, have emerged on major social media platforms like Facebook, TikTok, and YouTube, sparking concerns about scams and the manipulation of online content.
AI-altered images of celebrities are being used to promote products without their consent, raising concerns about the misuse of artificial intelligence and the need for regulations to protect individuals from unauthorized AI-generated content.
Deepfake videos featuring celebrities like Gayle King, Tom Hanks, and Elon Musk have prompted concerns about the misuse of AI technology, leading to calls for legislation and ethical considerations in their creation and dissemination. Celebrities have denounced these AI-generated videos as inauthentic and misleading, emphasizing the need for legal protection and labeling of such content.