Amazon Prime Video to Introduce Ads in Early 2024, Following Other Major Streamers

Amazon Prime Video plans to introduce commercial breaks into its content starting in 2023, following other major streaming services like Disney+ and Netflix.

Ads will start in the U.S., U.K., Germany, and Canada in early 2024 before expanding. Viewers can pay extra to keep watching ad-free.

Amazon says ads will help them keep investing in content over time. They have spent billions on original shows and acquiring studios.

Streaming services are adding ads to boost revenue as content costs are high. Investors want them to become profitable.

With most streaming now having ads, experts warn against going overboard and making streaming as ad-heavy as traditional TV.