Amazon Bringing Ads to Prime Video in 2023, Ad-Free Viewing Will Cost Extra

Amazon will start showing ads in Prime Video content in early 2023 in the U.S., Canada, U.K., and Germany. Other countries will follow later.
Unlike competitors, Amazon won't offer a cheaper ad-supported subscription tier - ads will be default for all Prime members. Ad-free viewing will cost an extra $2.99/month.
Ads will be in TV shows, movies, though not live sports. Amazon aims for fewer ads than linear TV.
Revenue from ads will help fund costly Prime Video content like Lord of the Rings series.
Streaming services adding ad tiers follows cable TV model of both subscription fees and advertising revenue.

hollywoodreporter.com

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