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Amazon Introducing Ads in Prime Video Next Year, Adds Option for Ad-Free Viewing for Extra Fee

  • Amazon to start showing ads in Prime Video content in early 2024, starting in the US, UK, Germany, and Canada.

  • Ads to allow Amazon to continue investing in content production for Prime Video.

  • Prime membership prices not changing in 2024.

  • US Prime members can pay $2.99 per month extra to keep Prime Video ad-free.

  • Ads coming as Amazon looks to cut costs amid price hikes by competitors like Netflix.

theverge.com
Relevant topic timeline:
The main topic is Amazon's upcoming Prime Big Deal Days in October 2023. Key points: 1. The event will take place in October, but specific dates have not been announced yet. 2. Prime subscribers will have access to exclusive savings on Amazon during the sale period. 3. Other retailers like Walmart, Best Buy, and Target are likely to have their own competing sales during that time.
Amazon's advertising business, which already generates billions in revenue, is projected to become as important as its cloud business and could reach $100 billion in size, as the company uses its vast data and integrated businesses to target customers and drive conversions.
Amazon is investing heavily in streaming content, despite criticism, and may have the best business model; statisticians in Britain have discovered 2% of GDP in their data; the pocket calculator played a significant role in ushering in the digital age.
Despite still being in a bear market, Amazon's stock is thriving in 2023 due to its acquisitions, strength in core activities, and attractive price, making it an opportune time to invest.
Amazon Prime Video will now include advertising during shows and movies starting early next year, allowing members to pay $2.99 per month to keep the service ad-free.
Amazon's second Prime-related event for 2023, called Prime Big Deal Days, will take place on October 10 and 11, featuring early access deals for Prime members on various products including Apple AirPods Pro, Blink outdoor cameras, Kasa smart bulbs, Apple iPhone 15 cases, Amazon Kindle Scribe, Apple Watch Ultra, OnePlus 11 5G, Amazon Fire Omni QLED TVs, Samsung Galaxy S23 phones, Amazon Fire HD 10 Kids Pro tablet, Solo Stove products, and Motorola razr+ flip phone.
Amazon's Great Indian Festival 2023 is 'coming soon,' offering discounts on smartphones, laptops, smart TVs, and more, with the sale likely to begin on October 10 or from 12 am on October 9 for Amazon Prime members.
Amazon will start incorporating ads into series and movies on its Prime Video streaming service next year, making it the latest SVOD platform to introduce commercials into its formerly ad-free environment, although it will be the default for Amazon Prime subscribers and those who want to watch without ads will have to pay an additional fee.
Amazon is hosting its second mega sale of 2023 — Prime Big Deal Days — on Oct. 10 and 11, with an emphasis on gift items, and experts recommend focusing on Amazon-owned devices and brands, as well as electronics, handheld technology, fitness equipment, and kitchen gadgets.
Amazon is working to regain sustained growth and profitability after a period of decline, but it is also facing a major legal battle with the U.S. government and potential antitrust scrutiny overseas. Additionally, the company is focusing on generative artificial intelligence and preparing for a busy holiday shopping season.
Amazon plans to expand its Prime Air drone delivery program to Italy and the United Kingdom, as well as to an additional US city, aiming for a late 2024 launch, with the goal of boosting the economy, offering more consumer choices, and contributing to environmental sustainability.
Amazon has announced plans to start using drones for parcel deliveries in the UK by the end of 2024, with the service initially launching in one location.