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Amazon Prime Video to Introduce Ad-Supported Tier in 2024, Keep Ad-Free Option for Extra $2.99 Per Month

  • Amazon Prime Video will start showing ads in early 2024 on its service.

  • It will offer two tiers - one with ads for the current Prime membership price, and one ad-free for $2.99 more per month.

  • This move is to help fund more content investment over time.

  • Other streaming services like Disney+ and Netflix have also introduced ad-supported tiers recently.

  • The ad-supported tier will have "meaningfully fewer ads" than regular TV according to Amazon.

npr.org
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