Apple's Tim Cook Doubles Down on Vision Pro's 'Profound' Future Despite Analyst Skepticism

Apple CEO Tim Cook says using the upcoming Vision Pro headset is an "aha moment" that shows the potential of spatial computing. He believes it will have a profound impact.
While analysts are skeptical about Vision Pro's initial sales and costs, Cook remains positive about its future impact. Apple is seeing excitement from developers.
The Vision Pro headset will focus on gaming. Apple is also boosting iPhone gaming power with the A17 chip in iPhone 15 Pro models.
Cook says Apple is "very serious" about gaming on iPhones and it's not just a hobby.
Cook's full interview also includes details about apps being developed for Vision Pro. It can be read at The Independent.

macrumors.com

Relevant topic timeline:

9/12/2023

Apple's Vision Pro headset shrouded in mystery after lackluster launch event

Apple's recent product launch event focused on the new iPhone and other devices, leaving little information about the upcoming Vision Pro headsets, which are promised to be a leap forward in technology but won't be available until early next year.

9/17/2023

Apple's Tim Cook Discusses Twitter's Issues, Apple's VR Plans, and Environmental Goals

Apple CEO Tim Cook acknowledges the existence of anti-Semitism on Twitter but believes in the importance of the platform for discourse, while also asserting that the Vision Pro and Apple's environmental initiatives are on track.

9/18/2023

Apple CEO Talks AR Headset, Twitter, and Sustainability Goals

Apple CEO Tim Cook uses the upcoming Apple Vision Pro augmented-reality headset and claims to have watched a full season of "Ted Lasso" on it, while acknowledging that the product is more complex than the iPhone and requires innovation in both development and manufacturing; Cook also discussed Apple's considerations regarding advertising on Twitter and its environmental-sustainability initiatives.

9/29/2023

Apple's Cook Talks AI Approach, Gaming, and Commitment to Privacy at Developer Event

Apple CEO Tim Cook discussed the company's use of artificial intelligence and its cautious approach to generative AI, emphasizing the importance of privacy and the company's commitment to being the best in gaming during a visit to London.

9/29/2023

Cook: Vision Pro Headset is an Aha Moment and Part of My Evening Routine

Apple CEO Tim Cook has incorporated the use of the Vision Pro headset into his nightly routine, finding it to be a potentially game-changing product, as he also expresses Apple's seriousness about its role in gaming.

10/22/2023

Apple Planning 2024 Retail Event to Train Staff on Upcoming Vision Pro Headset

Apple is hosting a training event in early 2024 for select retail store employees to learn about the Vision Pro headset before its launch, with the attendees expected to provide training and support to their colleagues upon returning to their home stores.

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Posted 9/29/2023, 9:00:47 PM

Apple's Tim Cook Doubles Down on Vision Pro's 'Profound' Future Despite Analyst Skepticism

Apple CEO Tim Cook says using the upcoming Vision Pro headset is an "aha moment" that shows the potential of spatial computing. He believes it will have a profound impact.
While analysts are skeptical about Vision Pro's initial sales and costs, Cook remains positive about its future impact. Apple is seeing excitement from developers.
The Vision Pro headset will focus on gaming. Apple is also boosting iPhone gaming power with the A17 chip in iPhone 15 Pro models.
Cook says Apple is "very serious" about gaming on iPhones and it's not just a hobby.
Cook's full interview also includes details about apps being developed for Vision Pro. It can be read at The Independent.

macrumors.com

Relevant topic timeline:

9/12/2023

Apple's Vision Pro headset shrouded in mystery after lackluster launch event

9/17/2023

Apple's Tim Cook Discusses Twitter's Issues, Apple's VR Plans, and Environmental Goals

9/18/2023

Apple CEO Talks AR Headset, Twitter, and Sustainability Goals

9/29/2023

Apple's Cook Talks AI Approach, Gaming, and Commitment to Privacy at Developer Event

9/29/2023

Cook: Vision Pro Headset is an Aha Moment and Part of My Evening Routine

10/22/2023

Apple Planning 2024 Retail Event to Train Staff on Upcoming Vision Pro Headset