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Apple's Vision Pro headset shrouded in mystery after lackluster launch event

  • Apple held a product launch event but didn't reveal much new about its upcoming Vision Pro headset.

  • The Vision Pro was announced in June but won't be available until early 2023 at the earliest. This long gap is unusual for Apple.

  • It's unclear why Apple didn't share more details. It may be because apps aren't ready yet or concerns inside Apple about the product.

  • The headset needs to be experienced to be fully understood, so marketing it is inherently challenging.

  • Many are still hoping Apple will reveal the "killer app" that shows why the Vision Pro is a must-have device.

vox.com
Relevant topic timeline:
Apple has announced its new mixed reality headset, called Apple Vision, which is set to be released in early 2024 with a price tag of $3,499. The author had the opportunity to try out the headset and found the experience to be extraordinary, exceeding their expectations. The Vision headset combines virtual reality (VR) and augmented reality (AR) technologies, providing a high-resolution and immersive experience. The device utilizes Apple's R1 processor and real-time execution engine to deliver fast and seamless visuals. The author believes that the Vision headset has the potential to replace traditional computing devices like the Mac and iPad, particularly for productivity and consumption purposes. However, the author also raises concerns about the solitary nature of the device and its potential impact on social connectedness.
The main topic is Apple's new mixed reality headset called Vision. The key points are: 1. The Vision headset is a combination of virtual reality (VR) and augmented reality (AR). 2. The hardware and experience of the Vision headset exceeded expectations. 3. The headset utilizes advanced technology, including eye tracking and a real-time execution engine. 4. The Vision Pro has the potential to replace traditional devices like the Mac and iPad. 5. The societal impacts of the Vision headset are complex, with concerns about isolation and loneliness.
The main topic is Samsung's decision to abandon its XR headset prototype after the unveiling of the Apple Vision Pro. Key points: 1. Samsung and Google were collaborating on an XR device, but Samsung decided to start over after seeing the Vision Pro. 2. Leaked photos and specs of the Samsung XR headset prototype revealed similarities to the Vision Pro, but it relied on an Exynos 2200 chipset with documented issues. 3. Samsung may need to go beyond mobile chipsets to compete with the Vision Pro and other high-performance XR headsets.
Apple's ARKit developer framework, which was built with the intention of allowing developers to build AR experiences, may have been developed in conjunction with the company's Vision Pro headset, suggesting that Vision Pro was a consideration in the development of ARKit.
The upcoming iPhone 16 Ultra is rumored to feature a camera system capable of capturing 3D spatial photos and videos, similar to the Apple Vision Pro headset, which could potentially become a popular feature and drive demand for the headset.
Apple's new Vision Pro headset will run "hundreds of thousands" of iPadOS and iOS apps, with developers having the option to modify their apps for compatibility, but some apps that rely on specific features or peripherals will not be compatible.
Apple has filed a patent for a set of smart glasses that would serve as a heads-up display and incorporate features similar to the Apple Watch, suggesting that the company may be working on a more standard version of smart glasses alongside its recently unveiled Vision Pro headset.
Apple is expected to announce new iPhones and Apple Watches at their upcoming event, but they may face challenges in convincing people to upgrade due to a slowdown in the smartphone market and the option of a cheaper battery replacement.
Apple is set to announce new iPhone models, including the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max, during its upcoming keynote, with rumors suggesting the use of titanium frames for the "Pro" models and the adoption of a USB-C port to comply with EU regulations. Additionally, there may be a new Apple Watch and a mention of the Vision Pro VR headset. Livestreams of the event will be available on YouTube, Apple TV, and the Apple Events section of the website.
Apple is set to unveil the iPhone 15, new smartwatches, and the latest AirPods at its upcoming event, with the iPhone 15 Pro line being the most significant new product, and the company is also expected to discuss upcoming software updates.
Apple is expected to unveil its iPhone 15 lineup at its annual September keynote event, introducing USB-C charging and possibly a new design, while also teasing new features for its mixed reality headset, the Vision Pro, and announcing updates for the Apple Watch, AirPods, and operating systems.
Apple is expected to announce new products, including the iPhone 15 lineup and the Apple Watch Series 9, at its Wonderlust event, with iOS 17 likely to be available shortly after the event and featuring new features such as StandBy mode, Open Camera app modes with new Shortcuts actions, a 72-hour passcode grace period, improved autocorrect, a new Journal app, enhancements to Messages, Contact Posters, automatic deletion of password verification messages, grocery list creation in Reminders, Conversation Awareness on AirPods, a simplified activation for Siri, back-to-back Siri requests, improved sharing with AirDrop and NameDrop, and sensitive content warnings.
Summary: The "Wonderlust" event by Apple is expected to showcase the iPhone 15 lineup with USB-C support, Apple Watch Series 9, and potentially new AirPods, along with possible updates on the Vision Pro headset and other software releases.
Apple Store managers have a conference call after the "Wonderlust" event, leading to speculation that new products announced at the event may be available in stores the following day.
Apple announced the new AirPods Pro (2nd generation) with USBā€C charging capabilities, additional dust resistance, and Lossless Audio with Apple Vision Pro, along with new features like Adaptive Audio and Conversation Awareness with iOS 17.
Apple recently unveiled its newest hardware, including the iPhone 15, Apple Watch Series 9, and AirPods, featuring updated features, specs, and prices ahead of the holiday season.
Apple CEO Tim Cook uses the upcoming Apple Vision Pro augmented-reality headset and claims to have watched a full season of "Ted Lasso" on it, while acknowledging that the product is more complex than the iPhone and requires innovation in both development and manufacturing; Cook also discussed Apple's considerations regarding advertising on Twitter and its environmental-sustainability initiatives.
The updated second-generation AirPods Pro with a USB-C charging case support lossless audio with Apple's upcoming Vision Pro headset due to the H2 chip's 5GHz support, enabling ultra-low latency and less interference compared to the original AirPods Pro with a Lightning case limited to the 2.4GHz band.
Apple has introduced new software updates for the AirPods Pro 2, including Adaptive Audio and Conversational Awareness modes, as well as improved switching speed and Vision Pro connectivity for their upcoming spatial computing headset.
Supply chain analyst Ming-Chi Kuo predicts that the shipments of Apple's Vision Pro mixed reality headset in its first year will fall below market expectations, and he also questions the possibility of a low-cost version being released the following year.
Meta has unveiled its new Meta Quest 3 headset, featuring improved performance, mixed-reality capabilities, and a sleek design, in an effort to dominate the augmented reality market and compete with Apple's upcoming Vision Pro headset.
Apple announced its own mixed-reality headset, the Vision Pro, during the World Wide Developer Conference, featuring sleek aesthetics, a custom operating system, spatial software, and a high price tag of $3,499.
Meta has confirmed that the Quest 3 mixed reality VR headset will be released on October 10th, with preorders available now for two storage capacities and various accessories.
Apple CEO Tim Cook believes that spatial computing is the future and has described his experience with the upcoming Vision Pro headset as an industry-defining "aha" moment.
Apple CEO Tim Cook has incorporated the use of the Vision Pro headset into his nightly routine, finding it to be a potentially game-changing product, as he also expresses Apple's seriousness about its role in gaming.
Apple is reportedly delaying the launch of the next MacBook Pro and MacBook Air models due to slower sales, the completion of the Mac's transition to Apple Silicon, and the company's focus on other products like the iPhone and the Apple Vision Pro headset.
Get early discounts on Apple technology and home gear ahead of Amazon's Big Deal Days, with savings on popular products like Sony WF-1000XM4 earbuds, Apple AirPods Pro, Apple Watch Series 8, and more.
The upcoming Apple Vision Pro headset will support screen mirroring via AirPlay or FaceTime, allowing users to share their display with others or mirror it to an external monitor or TV, while also introducing features like the ability to reset EyeSight data and share Personas during FaceTime calls.
The Apple Vision Pro headset uses built-in cameras to create a personalized "Persona" for users in video chat apps, but the technology is unable to account for glasses, and instead offers users a selection of eyewear options.
Meta is planning to release a follow-up to the Quest 3 and aims to compete with Apple's Vision Pro by introducing a VR headset without controllers next year, focusing more on practical uses like gaming and productivity rather than the metaverse.
Apple is reportedly considering making its future virtual reality headset smaller and lighter, with the ability to customize each unit for people with impaired vision.
Apple is working on making its next generation Vision Pro headset lighter, as weight and prescription lenses are concerns for the company, according to Mark Gurman's newsletter. The current headset weighs about a pound and Apple wants to reduce the weight and make it slightly smaller, while also considering the option of shipping headsets with pre-installed custom lenses. The Apple Glasses project, which was reportedly put on hold, is expected to be resumed at some point.
The Meta Quest 3 and Apple's Vision Pro are mixed reality headsets with significantly different price points and target audiences, but while Meta dominates the market in terms of market share, Apple's entry into the space has garnered considerable attention and increased competition.