Are Mid-Tier Luxury Watch Brands on the Rise in the Pre-Owned Market?

The pre-owned market for mid-range luxury watches is seeing growth and outperforming top-tier brands, suggesting a shift in appeal towards more affordable options, according to experts in the industry. Brands such as OMEGA, Cartier, and Oris are gaining popularity among consumers, who value unique stories and affordable price points, while traditional high-end brands like Rolex, Patek Philippe, and Audemars Piguet are experiencing a decline in prices. However, experts believe that top-tier brands will remain desirable in the long term, and predict increased demand for models from brands like Jaeger-LeCoultre, IWC, and Breguet.

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Posted 8/23/2023, 4:45:33 AM