AI labeling, or disclosing that content was generated using artificial intelligence, is not deemed necessary by Google for ranking purposes; the search engine values quality content, user experience, and authority of the website and author more than the origin of the content. However, human editors are still crucial for verifying facts and adding a human touch to AI-generated content to ensure its quality, and as AI becomes more widespread, policies and frameworks around its use may evolve.
Google's AI-driven Search Generative Experience (SGE) has been generating false information and even defending human slavery, raising concerns about the potential harm it could cause if rolled out to the public.
AI-generated guidebooks sold on Amazon, including those for mushroom hunting, are being warned against by human authors due to the potential dangers posed by inaccurate and misleading information that could lead to serious harm or even death.
Perplexity.ai is building an alternative to traditional search engines by creating an "answer engine" that provides concise, accurate answers to user questions backed by curated sources, aiming to transform how we access knowledge online and challenge the dominance of search giants like Google and Bing.
