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How Perplexity.ai Is Pioneering The Future Of Search

  • Perplexity.ai aims to provide direct answers to users' questions, moving beyond the traditional "10 blue links" model of search engines like Google.

  • Powered by large language models, Perplexity lets users pose natural language queries and receive concise, accurate answers with citations.

  • This "answer engine" approach could transform how people discover and consume information online.

  • Perplexity's founders believe search based on keywords and ads optimizes the web for advertisers over users. Their goal is to build a more scholarly, truthful alternative.

  • To earn user loyalty away from entrenched giants like Google, Perplexity strives for an excellent, intuitive product and viral growth, not hype.

forbes.com
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