UNLV Professor: Sphere's Daring Design Fits flashy Vegas, But Content Must Stay Fresh to Keep Eyes on Bold LED Screen

Sphere's bold, brash, big form makes sense for dazzling Las Vegas architecture, says UNLV professor.
Sphere represents latest iteration of using buildings to showcase content inside, evolving from static wraps to video.
With spherical shape entirely covered in LEDs, Sphere takes façade video screens to new level.
If content grows stale, Sphere may lose its spotlight - it needs constantly refreshed, dynamic images.
Half of Sphere's time will showcase art, other half ads - combination expected to attract eyeballs.

reviewjournal.com

Relevant topic timeline:

8/31/2023

The latest canvas for Refik Anadol's AI-generated art? The new Sphere in Las Vegas

Digital artist Refik Anadol will create an artificial intelligence data sculpture called "Machine Hallucinations: Sphere" using a 580,000-square-foot programmable LED screen on the exterior of the Sphere in Las Vegas, allowing the entire building to become a canvas for his large-scale animated abstractions that draw on outer space, nature, and urban environments.

9/28/2023

U2 to Premiere High-Tech Show at New $2.3B Las Vegas Sphere Venue Aiming to Reinvent Live Entertainment

The Sphere, a new live-entertainment venue in Las Vegas, is set to change the concert business with its cutting-edge production, unique residency model, and state-of-the-art technological features; however, questions remain about its financial viability and future bookings beyond the U2 residency.

10/3/2023

The Sphere's Reported $650,000 Per Week Ad Prices on Massive LED Screen Shock Some on Social Media

The Las Vegas Sphere, a new 18,600-seat auditorium with advanced LED entertainment, is reportedly charging $450,000 for just one day of advertising, with prices increasing to $650,000 for a week, attracting both criticism and interest.

10/20/2023

Microsoft Takes Over Las Vegas Sphere for Stunning Xbox Light Show

Microsoft took over Las Vegas' Sphere arena to create an Xbox-themed light show, showcasing its games and consoles on the massive LED display.

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Posted 9/28/2023, 1:00:00 PM