U2 to Premiere High-Tech Show at New $2.3B Las Vegas Sphere Venue Aiming to Reinvent Live Entertainment

Sphere is a massive new $2.3 billion venue on the Las Vegas Strip that will attempt to reinvent live entertainment through cutting-edge technology. At 366 feet tall and 516 feet wide, it's one of the world's largest spherical buildings.
U2 will premiere a high-tech residency show at Sphere starting on September 29. The venue hopes to attract other major artists for extended engagements utilizing its advanced audio, video, and sensory capabilities.
In addition to concerts, Sphere plans to showcase original content like the Aronofsky-directed film Postcard From Earth multiple times daily when artists aren't performing. This will provide a high-margin revenue stream.
The dynamic, stadium-sized LED screen enveloping Sphere called Exosphere will display artistic content but also host brand advertising and marketing campaigns.
Sphere's team aims to build more venues utilizing the model in the future, possibly through a franchise-style system, as well as smaller Spheres with just 2,000 seat capacity.

Sphere is a massive new $2.3 billion venue on the Las Vegas Strip that will attempt to reinvent live entertainment through cutting-edge technology. At 366 feet tall and 516 feet wide, it's one of the world's largest spherical buildings.
U2 will premiere a high-tech residency show at Sphere starting on September 29. The venue hopes to attract other major artists for extended engagements utilizing its advanced audio, video, and sensory capabilities.
In addition to concerts, Sphere plans to showcase original content like the Aronofsky-directed film Postcard From Earth multiple times daily when artists aren't performing. This will provide a high-margin revenue stream.
The dynamic, stadium-sized LED screen enveloping Sphere called Exosphere will display artistic content but also host brand advertising and marketing campaigns.
Sphere's team aims to build more venues utilizing the model in the future, possibly through a franchise-style system, as well as smaller Spheres with just 2,000 seat capacity.