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Delta Adds New Routes Focused on Outdoor Destinations for 2024 Summer Travel Season

  • Delta adding 3 new routes (Atlanta to Fresno and Santa Barbara, Seattle to Dallas-Fort Worth) and restoring/expanding 11 other routes for summer 2024. Focused on connecting hubs to popular outdoor destinations.

  • Travel demand still depressed, especially business travel, so airlines expanding leisure-focused routes to appeal to current customer base.

  • Delta expanding service to destinations near national parks and outdoors (Yosemite, Sequoia, Sierra Nevada), hoping to attract leisure travelers.

  • Routes being added are to destinations that have seen less service since pandemic began. Aspen, Anchorage, Fresno.

  • Delta says new routes will provide "service, reliability and convenience" travelers expect from the airline. Planning network around anticipated customer needs.

thepointsguy.com
Relevant topic timeline:
Delta Air Lines is making significant changes to its SkyMiles program, including retiring Medallion Qualifying Miles and Medallion Qualifying Segments and focusing on a redefined version of Medallion Qualifying Dollars, as well as raising the thresholds for achieving Medallion elite status, leaving many flyers unhappy.
Delta Air Lines is changing the way customers can earn elite frequent flyer status and making it harder for many American Express cardholders to access its airport lounges, as airlines raise requirements to earn status based on customer spending rather than just flights.
Delta is expanding its nonstop routes from Atlanta to cities in the U.S. West, including Santa Barbara and Fresno, and launching new routes such as Dallas-Seattle and increasing daily frequencies from Atlanta, Detroit, and Salt Lake City to various destinations.
Delta Air Lines has a significant number of Airbus A350-900s, with 69% of its long-haul A350 flights scheduled to depart from its hub in Atlanta next summer.