Delta Adds New Routes Focused on Outdoor Destinations for 2024 Summer Travel Season
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Delta adding 3 new routes (Atlanta to Fresno and Santa Barbara, Seattle to Dallas-Fort Worth) and restoring/expanding 11 other routes for summer 2024. Focused on connecting hubs to popular outdoor destinations.
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Travel demand still depressed, especially business travel, so airlines expanding leisure-focused routes to appeal to current customer base.
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Delta expanding service to destinations near national parks and outdoors (Yosemite, Sequoia, Sierra Nevada), hoping to attract leisure travelers.
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Routes being added are to destinations that have seen less service since pandemic began. Aspen, Anchorage, Fresno.
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Delta says new routes will provide "service, reliability and convenience" travelers expect from the airline. Planning network around anticipated customer needs.