Developers are making more money despite declining App Store downloads
The number of app downloads from the US App Store is declining, but developers are still making more money as users spend more within the apps they already have.
Posted 9/5/2023, 7:54:00 PM
9to5mac.com
Relevant topic timeline:
- Apple's total revenue dropped for the third consecutive quarter, shrinking 1% year over year.
- iPhone, Mac, and iPad sales all saw declines of 2%, 7%, and 20% respectively.
- However, Apple's services business, which includes the App Store and subscription services, grew 8% to its highest level ever.
- Services accounted for over one fourth of Apple's revenue in the quarter, the highest proportion since at least 2020.
- The growth in services is good news for Apple's bottom line, as the gross profit margin from services is nearly double that from hardware products.
iPhone users spend seven times more on apps than Android users, according to a new analysis, indicating that an iPhone customer is 7.4 times more valuable to developers than an Android customer.