Marc Lore's Wonder Group acquires struggling meal kit company Blue Apron for $103 million
-
Marc Lore's Wonder Group is acquiring meal kit company Blue Apron for $103 million, a 95% discount from its IPO valuation.
-
The deal aims to create a "mealtime super app" by merging Blue Apron and Wonder Group.
-
Blue Apron has struggled since its 2017 IPO, with its valuation tumbling over 95%.
-
Lore previously sold startups Diapers.com and Jet.com to Amazon and Walmart.
-
Blue Apron is expected to keep its brand name after the acquisition.