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Musk Floats Idea of Twitter Paywall to Combat Bots, Boost Revenue

  • Elon Musk said X/Twitter may put its service behind a paywall to combat bots and generate revenue, after ad revenue dropped 60%.

  • This would be in addition to the existing X Blue premium service. Musk suggested a "small monthly payment" from all users.

  • The paywall idea came up in response to Israeli PM Netanyahu's comments on curbing antisemitism by limiting bots.

  • X has needed new revenue streams since before Musk took over, reporting a $344M loss pre-acquisition.

  • Musk has already put features like Tweet editing behind the X Blue paywall since taking over Twitter in October 2022.

forbes.com
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