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Apple's New 'Titanium' Ad Shows Off iPhone 15 Pro's Durable Yet Lightweight Titanium Frame

  • Apple released an ad called "Titanium" highlighting the new titanium frame of the iPhone 15 Pro models. The ad shows a piece of titanium transforming into the phone's frame.

  • The iPhone 15 Pro models feature an aerospace-grade titanium frame that makes the phones lighter and more durable.

  • The titanium frame is bonded to a 100% recycled aluminum substructure using a new thermo-mechanical process invented by Apple.

  • The ad reinforces that the iPhone 15 Pro models are Apple's lightest and most powerful Pro iPhones ever.

  • Customers can pre-order the iPhone 15 Pro starting Friday, with devices hitting stores on September 22nd.

9to5mac.com
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Apple is facing significant production issues with the camera sensors and titanium chassis for the iPhone 15 models, which may impact availability, according to analyst Ming-Chi Kuo. Additionally, the iPhone 15 Pro Max is experiencing delays in manufacturing, potentially causing problems for early upgraders.
The iPhone 15 Pro Max is expected to have a major price increase due to chassis upgrades to titanium and the addition of a periscope lens for 5-6x optical zoom, making it the most expensive iPhone ever released.
The upcoming iPhone 15 Pro and iPhone 15 Pro Max will have the same storage capacity options as the iPhone 14 Pro models, with increased RAM for improved performance and a potential price increase for the Pro Max model.
Apple's upcoming "Wonderlust" event is expected to introduce the iPhone 15 and iPhone 15 Pro models with features including a titanium chassis, reduced bezels, improved battery life, increased memory, customizable Action button, enhanced cameras, and a new ultra-wideband chip.
The iPhone 15 Pro is expected to be lighter than its predecessor, with a new midframe made from Grade 5 Titanium, resulting in a weight reduction of up to 10%.
The iPhone 15 Pro and iPhone 15 Pro Max have a more repairable internal design, featuring a removable back glass panel, which may result in lower repair fees for cracked back glass.
The iPhone 15 Pro is a significant upgrade over the iPhone 14 Pro, offering a titanium design, USB-C port, Action button, and improved camera capabilities, making it a worthy consideration for users looking to upgrade.
Apple unveiled its new iPhone 15 models, including the iPhone 15, 15 Plus, 15 Pro, and 15 Pro Max, as well as the Apple Watch Series 9 and Watch Ultra 2, with the major highlight being the inclusion of USB-C in the iPhone and AirPods.
Apple will begin accepting pre-orders for the new iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max this Friday, September 15, with the Pro models featuring new features such as a USB-C port, lightweight titanium frame, and customizable Action button.
The iPhone 15 Pro and Pro Max feature titanium sides, which theoretically should make the phones more durable, although early reports suggest otherwise.
The iPhone 15 Pro Max has a redesigned frame that allows for easier glass panel removal, resulting in lower repair fees, and features a tetraprism system for 5x optical zoom, but received a low repairability score due to Apple's parts pairing requirement.
The iPhone 15 Pro Max did not crack under pressure in Consumer Reports' scientific testing, contradicting previous findings by YouTube channel JerryRigEverything, which raised concerns about the new titanium frame's durability; Consumer Reports also confirmed that the iPhone 15 Pro Max survived a drop test with no damage.
The iPhone 15 Pro Max features improved camera capabilities, including additional framing options, enhanced video quality, better low-light performance, and the ability to add a portrait mode blur effect after taking a photo, making it Apple's best camera system to date.
Luxury firm GRAY has announced the Alter Ego line of cases for the iPhone 15 Pro and Pro Max, made with aerospace-grade titanium and priced up to $1,899, matching the cost of the phones themselves.