The upcoming Apple iPhone 15 Pro Max is expected to feature a titanium frame, a 48MP camera with enhanced zoom capabilities, a faster A17 Bionic chipset, and a potential price hike of $100 to $200 compared to its predecessor.
The iPhone 15 Pro and iPhone 15 Pro Max are expected to have a $100 price increase over the current models, according to analyst Dan Ives, but promotional activities and discounts from U.S. carriers are likely to drive sales and offset potential resistance.
The iPhone 15 Pro is rumored to feature a titanium frame, with a brushed finish and reduced weight, as well as improved fingerprint resistance and a new color option called Titanium Gray.
Apple is set to release the iPhone 15 with incremental improvements including a lighter design, better chip, battery life, camera, and a USB-C charging cable, but the smartphone market is slowing down as people hold on to their devices longer and there is less incentive to upgrade.
Summary: Apple announced the iPhone 15 and iPhone 15 Pro at its annual launch event, with the Pro model keeping the same price as last year's version, while the Nasdaq Composite suffered its first losing day in three, largely driven by a 13.5% drop in Oracle's shares.
The first Geekbench scores for the iPhone 15 Pro have confirmed Apple's claims of improved performance with its new A17 Pro chip, including faster CPU and GPU performance and increased RAM compared to last year's models.
The Chinese regulatory database reveals that the iPhone 15 has a 3,349mAh battery, while the iPhone 15 Pro has a 3,274mAh battery, and Apple's official battery life estimates for the iPhone 15 models are the same as the iPhone 14 models.
UBS analyst David Vogt's data suggests that initial demand for Apple's iPhone 15 Pro models is softer compared to last year's models, contradicting reports of strong sales, which caused Apple stock to fall.
The iPhone 15 Pro's rounded titanium edges do not provide better drop test durability compared to the iPhone 14 Pro's flat stainless band, as impact is spread into the front and back glass, causing spiderwebbing cracks.
The new iPhone 15 Pro and Pro Max, which feature Grade 5 titanium frames, may not be as durable as advertised, as initial tests suggest they are still susceptible to damage and may even be more prone to scuffs, scratches, and cracks compared to the previous generation.
The iPhone 15 Pro is experiencing overheating issues believed to be caused by design compromises such as using a titanium frame, which affects thermal efficiency, according to prominent analyst Ming-Chi Kuo.
