The iPhone 15 Pro and iPhone 15 Pro Max are expected to have a $100 price increase over the current models, according to analyst Dan Ives, but promotional activities and discounts from U.S. carriers are likely to drive sales and offset potential resistance.
Apple stock is experiencing a decline leading up to the release of the iPhone 15.
Apple's iPhone 15 launch may face delays due to production issues, resulting in lower stock availability, while the iPhone 15 Pro Max is expected to be delayed by up to a month; leaked price details suggest a significant mark-up on the iPhone 15 Pro and Pro Max; Apple is rumored to be preparing a cheaper MacBook to rival the Chromebook, but it risks diluting its brand; the European Union has designated the App Store, Safari browser, and iOS as "gatekeepers" and plans to introduce regulations to prevent anti-competitive behavior; Apple's stock has fallen following restrictions on Chinese officials' use of iPhones.
The iPhone 15 Pro is expected to be lighter than its predecessor, with a new midframe made from Grade 5 Titanium, resulting in a weight reduction of up to 10%.
Apple is set to unveil the iPhone 15 with new features, but let's take a look back at the evolution of the iPhone, which revolutionized the mobile phone industry and sold over 1.2 billion units.
J.P. Morgan predicts that Apple's iPhone 15 could experience a sales decline due to the launch of Huawei's 5G Mate 60 Pro smartphone.
Summary: Apple announced the iPhone 15 and iPhone 15 Pro at its annual launch event, with the Pro model keeping the same price as last year's version, while the Nasdaq Composite suffered its first losing day in three, largely driven by a 13.5% drop in Oracle's shares.
Apple has launched its iPhone 15 lineup, which includes the high-end iPhone 15 Pro and Pro Max models, but rival phones from Samsung, Google, and OnePlus offer similar or better specifications.
The new iPhone 15 models, featuring aesthetic and technological changes including new materials, camera and computing upgrades, and new colors, are available for pre-order, with prices starting at $799 for the base model, and will be released on September 22.
Demand for the iPhone 15 Pro Max is strong and surpasses last year's iPhone 14 Pro Max, but the iPhone 15 Pro is experiencing weaker demand, possibly due to more customers opting for the Pro Max model; the Pro Max also faces production challenges and longer shipping delays compared to other models.
Apple's latest iPhone, the iPhone 15 Pro, has shown better-than-expected lead times and pre-orders, dispelling investor concerns and suggesting strong early demand despite previous worries about a possible ban in China.
Summary: Analysts say that the higher-end models of Apple's iPhone 15 are experiencing strong demand, which is encouraging amid concerns about consumers' spending capacity.
The iPhone 15 Pro's rounded titanium edges do not provide better drop test durability compared to the iPhone 14 Pro's flat stainless band, as impact is spread into the front and back glass, causing spiderwebbing cracks.
Apple is expected to achieve year-over-year growth in Q4 thanks to better than expected iPhone revenue and profit, with the iPhone 15 Pro Max and iPhone 15 Plus performing well, while the standard iPhone 15 and iPhone 15 Pro may face order cuts if their prices are not reduced, according to Ming-Chi Kuo's analysis based on supply chain sources.
The launch of Apple's iPhone 15, marked by sold-out pre-orders and long queues, comes after the company reported a decline in sales for the third consecutive quarter.
Wedbush analyst Daniel Ives believes that lukewarm reviews for Apple's new iPhone 15 may be overshadowed by strong sales, driven by a large number of iPhone users who haven't upgraded their phones in four or more years and the fear of missing out (FOMO), leading to potential pre-order rise and higher average sales prices (ASPs), suggesting that consensus analyst estimates for Apple's sales growth in 2024 could be conservative and projecting a $240 price target with 37% profit potential for Apple stock.
Apple's iPhone 15 release provides insights into the global economy, with investors monitoring sales impact on the stock.
Reports of the iPhone 15 Pro overheating may be due to design compromises made to achieve a lighter weight, according to a top Apple supply chain analyst.
The iPhone 15 Pro introduces significant upgrades and improvements compared to the iPhone 12 Pro, including a titanium design, always-on Retina display with ProMotion, Action button, USB-C port, 48-megapixel main camera, A17 Pro chip, and longer battery life.
The iPhone 15 has outdated and underwhelming specs, including a lack of an always-on display, low refresh rate, and the use of a previous generation chipset, making it difficult to recommend over other comparable Android flagship devices or even the iPhone 14 Pro.
The iPhone 15 Pro offers a lighter body, higher-resolution photos, a faster chipset, and a universal USB-C port, while the iPhone 14 Pro has a more luxurious feel with stainless steel and a lower price.
Apple's iPhone 15 is facing sales challenges in China, with a 4.5% decline compared to the iPhone 14, as competition from companies like Huawei impacts iPhone sales and market dominance.
Sales of Apple's iPhone 15 in China have been disappointing compared to its predecessor, with market analysts attributing this to weak consumption and the popularity of rival Huawei; however, in the US, the new iPhone is expected to show a double-digit rise in the first nine days of sales compared to 2022.
The global smartphone market experienced a contraction of 8% in the third quarter, reaching its lowest level in a decade due to subdued demand for major brands like Apple and Samsung, which could impact upcoming earnings; however, there is hope that the market could recover in the last few months of the year with the release of the iPhone 15 lineup and the festive season in various regions.
Demand for Apple's iPhone 15 in China is weaker compared to last year's models, with sales down 4.5% due to competition from Huawei's new Mate 60 smartphone line and a floundering Chinese economy.
Demand for the iPhone 15 in China is lower than expected, facing stiff competition from Chinese smartphones, but sales remain strong in the US, and Apple is banking on increased interest in premium smartphones in India and a "seasonal recovery" in the European market to balance the scales, while analyst Jeff Pu predicts that the iPhone 16 models will be powered by chips from the A18 family instead of the A17 Pro.
TSMC's latest earnings report supports recent reports of weak iPhone 15 demand, with a decline in sales attributed to weak consumer demand and competition from domestic rivals like Huawei.
