The global smartphone market is expected to decline, but IDC predicts that Apple's iPhone market share will reach an all-time high due to trade-in deals, buy-now-pay-later schemes, and enticing features in their upcoming iPhone 15 Pro Max.
Apple is facing significant production issues with the camera sensors and titanium chassis for the iPhone 15 models, which may impact availability, according to analyst Ming-Chi Kuo. Additionally, the iPhone 15 Pro Max is experiencing delays in manufacturing, potentially causing problems for early upgraders.
Apple plans to release the iPhone 15 in India simultaneously with its global launch in mid-September, signaling the company's progress in diversifying its supply chain away from China.
The iPhone 15 and iPhone 15 Pro are expected to be announced on September 12, with pre-orders starting on September 15 and the release date set for September 22, 2023.
The iPhone 15 Pro and ‌iPhone 15 Pro‌ Max are expected to have a $100 price increase over the current models, according to analyst Dan Ives, but promotional activities and discounts from U.S. carriers are likely to drive sales and offset potential resistance.
Apple stock is experiencing a decline leading up to the release of the iPhone 15.
Apple is set to unveil the iPhone 15 with new features, but let's take a look back at the evolution of the iPhone, which revolutionized the mobile phone industry and sold over 1.2 billion units.
J.P. Morgan predicts that Apple's iPhone 15 could experience a sales decline due to the launch of Huawei's 5G Mate 60 Pro smartphone.
Summary: Apple announced the iPhone 15 and iPhone 15 Pro at its annual launch event, with the Pro model keeping the same price as last year's version, while the Nasdaq Composite suffered its first losing day in three, largely driven by a 13.5% drop in Oracle's shares.
The upcoming iPhone 15 Pro and iPhone 15 Pro Max will have 8GB RAM, providing a performance boost for simultaneous app usage and browsing with multiple tabs, while the base model iPhone 15 and iPhone 15 Plus will retain the 6GB RAM found in the previous models; and although there won't be a storage increase to 2TB as rumored, the Pro models will now start at 256GB and the iPhone 15 will support tethered shooting to a Mac and recording video directly to an external SSD, enhancing the capabilities for photographers and videographers.
Apple's highly anticipated iPhone 15 launch disappoints investors and Wall Street.
Apple's online store is temporarily down ahead of the highly anticipated iPhone 15 and iPhone 15 Pro pre-orders, which will be available in various colors and storage capacities, starting at $799, and followed by a launch on September 22.
Apple's latest iPhone, the iPhone 15 Pro, has shown better-than-expected lead times and pre-orders, dispelling investor concerns and suggesting strong early demand despite previous worries about a possible ban in China.
Summary: Analysts say that the higher-end models of Apple's iPhone 15 are experiencing strong demand, which is encouraging amid concerns about consumers' spending capacity.
UBS analyst David Vogt's data suggests that initial demand for Apple's iPhone 15 Pro models is softer compared to last year's models, contradicting reports of strong sales, which caused Apple stock to fall.
Apple's iPhone 15 Pro line aims to expand its presence in the gaming industry by offering console-quality games, targeting the massive mobile gaming market in countries like China, where Apple's competitors dominate.
Apple is expected to increase its share of India's smartphone sales with the release of its high-end iPhone 15 Pro and Pro Max models, projecting to account for 7% of all smartphone sales in the country from July to December, according to market researcher Counterpoint.
Apple is running a sale on iPhone 15 accessories on Amazon, with discounts of up to 24% on cases, MagSafe accessories, and chargers, making it a more affordable option than purchasing from the Apple store.
The iPhone 15 lineup, featuring design changes and a switch to USB-C charging, has been met with strong pre-orders and long lines at stores around the world, suggesting that many people are eager to upgrade their devices.
Apple is expected to achieve year-over-year growth in Q4 thanks to better than expected iPhone revenue and profit, with the iPhone 15 Pro Max and iPhone 15 Plus performing well, while the standard iPhone 15 and iPhone 15 Pro may face order cuts if their prices are not reduced, according to Ming-Chi Kuo's analysis based on supply chain sources.
The launch of Apple's iPhone 15, marked by sold-out pre-orders and long queues, comes after the company reported a decline in sales for the third consecutive quarter.
Some iPhone 15 Pro and iPhone 15 Pro Max devices are being shipped with defects such as color issues, display misalignment, and scratches, prompting users to contact Apple for replacements.
Apple's iPhone 15 release provides insights into the global economy, with investors monitoring sales impact on the stock.
The iPhone 15 series will be launched in over 20 additional countries and territories on September 29, and all models will be available for ordering on the first day.
