Apple plans to release the iPhone 15 in India simultaneously with its global launch in mid-September, signaling the company's progress in diversifying its supply chain away from China.
The iPhone 15 Pro and iPhone 15 Pro Max are expected to have a $100 price increase over the current models, according to analyst Dan Ives, but promotional activities and discounts from U.S. carriers are likely to drive sales and offset potential resistance.
Apple's iPhone 15 launch may face delays due to production issues, resulting in lower stock availability, while the iPhone 15 Pro Max is expected to be delayed by up to a month; leaked price details suggest a significant mark-up on the iPhone 15 Pro and Pro Max; Apple is rumored to be preparing a cheaper MacBook to rival the Chromebook, but it risks diluting its brand; the European Union has designated the App Store, Safari browser, and iOS as "gatekeepers" and plans to introduce regulations to prevent anti-competitive behavior; Apple's stock has fallen following restrictions on Chinese officials' use of iPhones.
Apple is set to unveil the iPhone 15 with new features, but let's take a look back at the evolution of the iPhone, which revolutionized the mobile phone industry and sold over 1.2 billion units.
The iPhone 15 Pro is expected to feature a lighter titanium frame and a more curved design, addressing the design flaws and discomfort of the iPhone 14 Pro.
Apple announced at their iPhone event that popular gaming titles like Resident Evil 4 remake, Resident Evil Village, Death Stranding, Assassin’s Creed Mirage, and The Division Resurgence will be available on the iPhone 15 Pro in late 2024 and early 2024, making it possible to play AAA games on a mobile device through cloud gaming.
Apple has unveiled the iPhone 15 Pro and iPhone 15 Pro Max, featuring a strong and lightweight titanium design, powerful camera upgrades, and the A17 Pro chip for enhanced performance and mobile gaming.
Summary: Apple announced the iPhone 15 and iPhone 15 Pro at its annual launch event, with the Pro model keeping the same price as last year's version, while the Nasdaq Composite suffered its first losing day in three, largely driven by a 13.5% drop in Oracle's shares.
Popular third-party Apple accessory companies have introduced new accessories for the upcoming iPhone 15 and iPhone 15 Pro, including discounts on cases, charging accessories, and more.
The first Geekbench scores for the iPhone 15 Pro have confirmed Apple's claims of improved performance with its new A17 Pro chip, including faster CPU and GPU performance and increased RAM compared to last year's models.
Apple's iPhone 15, with its advanced gaming features and compatibility with gaming controllers, poses a serious challenge to the Nintendo Switch in the handheld gaming market, pushing Nintendo to upgrade its hardware in order to remain competitive.
Apple's latest iPhone, the iPhone 15 Pro, has shown better-than-expected lead times and pre-orders, dispelling investor concerns and suggesting strong early demand despite previous worries about a possible ban in China.
UBS analyst David Vogt's data suggests that initial demand for Apple's iPhone 15 Pro models is softer compared to last year's models, contradicting reports of strong sales, which caused Apple stock to fall.
People in China lined up at an Apple store in Beijing to buy the new iPhone 15, defying concerns about nationalist sentiment affecting Apple's sales in the country, with iPhone 15 sales via JD's Dada one-hour delivery app surging by 253% compared to last year's iPhone 14.
Apple is expected to achieve year-over-year growth in Q4 thanks to better than expected iPhone revenue and profit, with the iPhone 15 Pro Max and iPhone 15 Plus performing well, while the standard iPhone 15 and iPhone 15 Pro may face order cuts if their prices are not reduced, according to Ming-Chi Kuo's analysis based on supply chain sources.
Apple's iPhone 15 release provides insights into the global economy, with investors monitoring sales impact on the stock.
The wait times for pre-ordered iPhone models in the U.S. have increased compared to previous years, while in China, wait times for the iPhone 15 quadrupled over the previous model due to fears about dampened demand from the introduction of Huawei's Mate 60 Pro 5G and the ban against using iPhones in certain government offices. However, the iPhone 15 line is still doing well in China, particularly the iPhone 15 Pro Max, which is the most coveted model. Additionally, black market prices for the iPhone in China have remained restrained, indicating that many buyers are trading in their previous handsets, contributing to Apple's market dominance.
Apple has announced that the iPhone 15 and iPhone 15 Pro will be available in over 20 additional countries, including Brazil, Georgia, Macao, Malaysia, Turkey, and Vietnam.
Apple's iPhone 15 is facing sales challenges in China, with a 4.5% decline compared to the iPhone 14, as competition from companies like Huawei impacts iPhone sales and market dominance.
Demand for Apple's iPhone 15 in China is weaker compared to last year's models, with sales down 4.5% due to competition from Huawei's new Mate 60 smartphone line and a floundering Chinese economy.
Demand for the iPhone 15 in China is lower than expected, facing stiff competition from Chinese smartphones, but sales remain strong in the US, and Apple is banking on increased interest in premium smartphones in India and a "seasonal recovery" in the European market to balance the scales, while analyst Jeff Pu predicts that the iPhone 16 models will be powered by chips from the A18 family instead of the A17 Pro.