Apple plans to release the iPhone 15 in India simultaneously with its global launch in mid-September, signaling the company's progress in diversifying its supply chain away from China.
The iPhone 15 and iPhone 15 Pro are expected to be announced on September 12, with pre-orders starting on September 15 and the release date set for September 22, 2023.
The iPhone 15 Pro and iPhone 15 Pro Max are expected to have a $100 price increase over the current models, according to analyst Dan Ives, but promotional activities and discounts from U.S. carriers are likely to drive sales and offset potential resistance.
The upcoming iPhone 15 Pro and iPhone 15 Pro Max will have the same storage capacity options as the iPhone 14 Pro models, with increased RAM for improved performance and a potential price increase for the Pro Max model.
Apple's iPhone 15 launch may face delays due to production issues, resulting in lower stock availability, while the iPhone 15 Pro Max is expected to be delayed by up to a month; leaked price details suggest a significant mark-up on the iPhone 15 Pro and Pro Max; Apple is rumored to be preparing a cheaper MacBook to rival the Chromebook, but it risks diluting its brand; the European Union has designated the App Store, Safari browser, and iOS as "gatekeepers" and plans to introduce regulations to prevent anti-competitive behavior; Apple's stock has fallen following restrictions on Chinese officials' use of iPhones.
Popular third-party Apple accessory companies have introduced new accessories for the upcoming iPhone 15 and iPhone 15 Pro, including discounts on cases, charging accessories, and more.
Apple's online store is temporarily down ahead of the highly anticipated iPhone 15 and iPhone 15 Pro pre-orders, which will be available in various colors and storage capacities, starting at $799, and followed by a launch on September 22.
The Chinese regulatory database reveals that the iPhone 15 has a 3,349mAh battery, while the iPhone 15 Pro has a 3,274mAh battery, and Apple's official battery life estimates for the iPhone 15 models are the same as the iPhone 14 models.
The shipping dates for some models of the iPhone 15 series have been pushed back until November, with the iPhone 15 Pro and iPhone 15 Pro Max being the most affected, while the non-Pro models are still on schedule to be shipped on September 22nd.
Apple's iPhone 15 Pro line aims to expand its presence in the gaming industry by offering console-quality games, targeting the massive mobile gaming market in countries like China, where Apple's competitors dominate.
Customers in New Zealand and Australia who pre-ordered the iPhone 15, iPhone 15 Pro, Apple Watch Series 9, Apple Watch Ultra 2, or AirPods Pro are starting to receive their devices, and are sharing photos and first impressions on social media.
Apple's iPhone 15 release provides insights into the global economy, with investors monitoring sales impact on the stock.
The iPhone 15 series will be launched in over 20 additional countries and territories on September 29, and all models will be available for ordering on the first day.
The iPhone 15 has outdated and underwhelming specs, including a lack of an always-on display, low refresh rate, and the use of a previous generation chipset, making it difficult to recommend over other comparable Android flagship devices or even the iPhone 14 Pro.
The iPhone 15 Pro offers a lighter body, higher-resolution photos, a faster chipset, and a universal USB-C port, while the iPhone 14 Pro has a more luxurious feel with stainless steel and a lower price.
Apple's iPhone 15 is facing sales challenges in China, with a 4.5% decline compared to the iPhone 14, as competition from companies like Huawei impacts iPhone sales and market dominance.
Sales of Apple's iPhone 15 in China have been disappointing compared to its predecessor, with market analysts attributing this to weak consumption and the popularity of rival Huawei; however, in the US, the new iPhone is expected to show a double-digit rise in the first nine days of sales compared to 2022.
Apple has launched its online store in Chile, allowing customers to shop its full range of products and services, including the upcoming iPhone 15 lineup, with support from Apple Specialists and personalized options such as engraving and financing.
Demand for the iPhone 15 in China is lower than expected, facing stiff competition from Chinese smartphones, but sales remain strong in the US, and Apple is banking on increased interest in premium smartphones in India and a "seasonal recovery" in the European market to balance the scales, while analyst Jeff Pu predicts that the iPhone 16 models will be powered by chips from the A18 family instead of the A17 Pro.
The iPhone 15 Pro brings numerous improvements compared to previous models, including a lighter titanium build, an Action button for programming shortcuts, a USB-C port, and upgraded cameras, making it a more appealing option for those looking for faster performance and a better camera. However, it may not be necessary to upgrade if you already have an iPhone 14 Pro or newer, as the improvements may have niche uses and may not significantly impact the daily experience.
The iPhone 15 Pro is a significant upgrade over its predecessor, with improvements in design, battery life, and cameras making it the best Pro iPhone yet, according to a reviewer.
