The global smartphone market is expected to decline, but IDC predicts that Apple's iPhone market share will reach an all-time high due to trade-in deals, buy-now-pay-later schemes, and enticing features in their upcoming iPhone 15 Pro Max.
Apple is facing significant production issues with the camera sensors and titanium chassis for the iPhone 15 models, which may impact availability, according to analyst Ming-Chi Kuo. Additionally, the iPhone 15 Pro Max is experiencing delays in manufacturing, potentially causing problems for early upgraders.
The iPhone 15 Pro and iPhone 15 Pro Max are expected to have a $100 price increase over the current models, according to analyst Dan Ives, but promotional activities and discounts from U.S. carriers are likely to drive sales and offset potential resistance.
The upcoming iPhone 15 Pro and iPhone 15 Pro Max will have the same storage capacity options as the iPhone 14 Pro models, with increased RAM for improved performance and a potential price increase for the Pro Max model.
Apple's iPhone 15 launch may face delays due to production issues, resulting in lower stock availability, while the iPhone 15 Pro Max is expected to be delayed by up to a month; leaked price details suggest a significant mark-up on the iPhone 15 Pro and Pro Max; Apple is rumored to be preparing a cheaper MacBook to rival the Chromebook, but it risks diluting its brand; the European Union has designated the App Store, Safari browser, and iOS as "gatekeepers" and plans to introduce regulations to prevent anti-competitive behavior; Apple's stock has fallen following restrictions on Chinese officials' use of iPhones.
Apple is set to unveil the iPhone 15 with new features, but let's take a look back at the evolution of the iPhone, which revolutionized the mobile phone industry and sold over 1.2 billion units.
J.P. Morgan predicts that Apple's iPhone 15 could experience a sales decline due to the launch of Huawei's 5G Mate 60 Pro smartphone.
Summary: Apple announced the iPhone 15 and iPhone 15 Pro at its annual launch event, with the Pro model keeping the same price as last year's version, while the Nasdaq Composite suffered its first losing day in three, largely driven by a 13.5% drop in Oracle's shares.
Apple has launched its iPhone 15 lineup, which includes the high-end iPhone 15 Pro and Pro Max models, but rival phones from Samsung, Google, and OnePlus offer similar or better specifications.
If you can exercise some patience, consider deferring your iPhone 15 purchase to next year, as a better color option may be released and day-one purchasers may encounter issues, while other flagship phones from Google and Samsung may offer more beneficial features for your lifestyle.
The new iPhone 15 models, featuring aesthetic and technological changes including new materials, camera and computing upgrades, and new colors, are available for pre-order, with prices starting at $799 for the base model, and will be released on September 22.
The iPhone 15 Pro Max is cheaper than its predecessor, the iPhone 14 Pro, while offering more features and improvements, including a larger base storage capacity, a 5x optical zoom camera, and a lighter weight.
Apple's latest iPhone, the iPhone 15 Pro, has shown better-than-expected lead times and pre-orders, dispelling investor concerns and suggesting strong early demand despite previous worries about a possible ban in China.
Summary: Analysts say that the higher-end models of Apple's iPhone 15 are experiencing strong demand, which is encouraging amid concerns about consumers' spending capacity.
UBS analyst David Vogt's data suggests that initial demand for Apple's iPhone 15 Pro models is softer compared to last year's models, contradicting reports of strong sales, which caused Apple stock to fall.
Apple is expected to increase its share of India's smartphone sales with the release of its high-end iPhone 15 Pro and Pro Max models, projecting to account for 7% of all smartphone sales in the country from July to December, according to market researcher Counterpoint.
The iPhone 15 lineup, featuring design changes and a switch to USB-C charging, has been met with strong pre-orders and long lines at stores around the world, suggesting that many people are eager to upgrade their devices.
The launch of Apple's iPhone 15, marked by sold-out pre-orders and long queues, comes after the company reported a decline in sales for the third consecutive quarter.
The author decided to upgrade to the iPhone 15 Pro Max instead of waiting for the iPhone 16 Pro due to its improved camera system, titanium build with an Action button, USB-C port adoption, curiosity about the larger display, and resale value. However, they still anticipate the release of the iPhone 16 series.
Wedbush analyst Daniel Ives believes that lukewarm reviews for Apple's new iPhone 15 may be overshadowed by strong sales, driven by a large number of iPhone users who haven't upgraded their phones in four or more years and the fear of missing out (FOMO), leading to potential pre-order rise and higher average sales prices (ASPs), suggesting that consensus analyst estimates for Apple's sales growth in 2024 could be conservative and projecting a $240 price target with 37% profit potential for Apple stock.
The iPhone 15/15 Plus offer the best features of the iPhone 15 Pro/Pro Max in a more affordable package, with impressive camera capabilities, good battery life, and a sleek design, making it a compelling upgrade option for iPhone users.
In Q2 2023, Apple's iPhones dominated the global smartphone market with four models in the top four positions, surpassing Samsung's Galaxy phones, which struggled in the high-end segment, showing that Apple's quality outshines Samsung's quantity.
Apple's iPhone 15 is facing sales challenges in China, with a 4.5% decline compared to the iPhone 14, as competition from companies like Huawei impacts iPhone sales and market dominance.
Sales of Apple's iPhone 15 in China have been disappointing compared to its predecessor, with market analysts attributing this to weak consumption and the popularity of rival Huawei; however, in the US, the new iPhone is expected to show a double-digit rise in the first nine days of sales compared to 2022.
The global smartphone market experienced a contraction of 8% in the third quarter, reaching its lowest level in a decade due to subdued demand for major brands like Apple and Samsung, which could impact upcoming earnings; however, there is hope that the market could recover in the last few months of the year with the release of the iPhone 15 lineup and the festive season in various regions.
Demand for Apple's iPhone 15 in China is weaker compared to last year's models, with sales down 4.5% due to competition from Huawei's new Mate 60 smartphone line and a floundering Chinese economy.
Overall global smartphone sales fell 8% in Q3, with Apple and Samsung losing market share to competing brands, but a rebound is expected in Q4 with the launch of the iPhone 15 and other holiday sales, according to Counterpoint Research.
Demand for the iPhone 15 in China is lower than expected, facing stiff competition from Chinese smartphones, but sales remain strong in the US, and Apple is banking on increased interest in premium smartphones in India and a "seasonal recovery" in the European market to balance the scales, while analyst Jeff Pu predicts that the iPhone 16 models will be powered by chips from the A18 family instead of the A17 Pro.
