The global smartphone market is expected to decline, but IDC predicts that Apple's iPhone market share will reach an all-time high due to trade-in deals, buy-now-pay-later schemes, and enticing features in their upcoming iPhone 15 Pro Max.
The iPhone 15 and iPhone 15 Pro are expected to be announced on September 12, with pre-orders starting on September 15 and the release date set for September 22, 2023.
The iPhone 15 Pro and iPhone 15 Pro Max are expected to have a $100 price increase over the current models, according to analyst Dan Ives, but promotional activities and discounts from U.S. carriers are likely to drive sales and offset potential resistance.
Apple's iPhone 15 launch may face delays due to production issues, resulting in lower stock availability, while the iPhone 15 Pro Max is expected to be delayed by up to a month; leaked price details suggest a significant mark-up on the iPhone 15 Pro and Pro Max; Apple is rumored to be preparing a cheaper MacBook to rival the Chromebook, but it risks diluting its brand; the European Union has designated the App Store, Safari browser, and iOS as "gatekeepers" and plans to introduce regulations to prevent anti-competitive behavior; Apple's stock has fallen following restrictions on Chinese officials' use of iPhones.
Apple is set to release the iPhone 15 with incremental improvements including a lighter design, better chip, battery life, camera, and a USB-C charging cable, but the smartphone market is slowing down as people hold on to their devices longer and there is less incentive to upgrade.
J.P. Morgan predicts that Apple's iPhone 15 could experience a sales decline due to the launch of Huawei's 5G Mate 60 Pro smartphone.
Summary: Apple announced the iPhone 15 and iPhone 15 Pro at its annual launch event, with the Pro model keeping the same price as last year's version, while the Nasdaq Composite suffered its first losing day in three, largely driven by a 13.5% drop in Oracle's shares.
Apple's highly anticipated iPhone 15 launch disappoints investors and Wall Street.
The iPhone 15 Pro is a significant upgrade over the iPhone 14 Pro, offering a titanium design, USB-C port, Action button, and improved camera capabilities, making it a worthy consideration for users looking to upgrade.
Apple has launched its iPhone 15 lineup, which includes the high-end iPhone 15 Pro and Pro Max models, but rival phones from Samsung, Google, and OnePlus offer similar or better specifications.
If you can exercise some patience, consider deferring your iPhone 15 purchase to next year, as a better color option may be released and day-one purchasers may encounter issues, while other flagship phones from Google and Samsung may offer more beneficial features for your lifestyle.
Summary: Analysts say that the higher-end models of Apple's iPhone 15 are experiencing strong demand, which is encouraging amid concerns about consumers' spending capacity.
UBS analyst David Vogt's data suggests that initial demand for Apple's iPhone 15 Pro models is softer compared to last year's models, contradicting reports of strong sales, which caused Apple stock to fall.
The iPhone 15 lineup, featuring design changes and a switch to USB-C charging, has been met with strong pre-orders and long lines at stores around the world, suggesting that many people are eager to upgrade their devices.
Apple is expected to achieve year-over-year growth in Q4 thanks to better than expected iPhone revenue and profit, with the iPhone 15 Pro Max and iPhone 15 Plus performing well, while the standard iPhone 15 and iPhone 15 Pro may face order cuts if their prices are not reduced, according to Ming-Chi Kuo's analysis based on supply chain sources.
The launch of Apple's iPhone 15, marked by sold-out pre-orders and long queues, comes after the company reported a decline in sales for the third consecutive quarter.
Wedbush analyst Daniel Ives believes that lukewarm reviews for Apple's new iPhone 15 may be overshadowed by strong sales, driven by a large number of iPhone users who haven't upgraded their phones in four or more years and the fear of missing out (FOMO), leading to potential pre-order rise and higher average sales prices (ASPs), suggesting that consensus analyst estimates for Apple's sales growth in 2024 could be conservative and projecting a $240 price target with 37% profit potential for Apple stock.
Apple's iPhone 15 release provides insights into the global economy, with investors monitoring sales impact on the stock.
Apple's iPhone 15 is facing sales challenges in China, with a 4.5% decline compared to the iPhone 14, as competition from companies like Huawei impacts iPhone sales and market dominance.
Sales of Apple's iPhone 15 in China have been disappointing compared to its predecessor, with market analysts attributing this to weak consumption and the popularity of rival Huawei; however, in the US, the new iPhone is expected to show a double-digit rise in the first nine days of sales compared to 2022.
The global smartphone market experienced a contraction of 8% in the third quarter, reaching its lowest level in a decade due to subdued demand for major brands like Apple and Samsung, which could impact upcoming earnings; however, there is hope that the market could recover in the last few months of the year with the release of the iPhone 15 lineup and the festive season in various regions.
Demand for Apple's iPhone 15 in China is weaker compared to last year's models, with sales down 4.5% due to competition from Huawei's new Mate 60 smartphone line and a floundering Chinese economy.
