Galaxy Bars Shrink 10% While Price Rises Again Due to Inflation, Leading to Customer Frustration
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Galaxy chocolate bars are now 10% smaller in size from 110g to 100g, but cost the same, due to rising costs according to manufacturer Mars Inc.
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Shrinkflation is a common tactic where products get smaller but cost the same or more as companies face inflation.
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Mars increased Galaxy bar prices from £1.39 to £1.50 less than a year ago before now shrinking size.
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Food brands struggle with rising commodity, energy, and labor costs leading to shrinkflation according to consumer research.
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Consumer group Which? calls for supermarkets and brands to be more transparent about shrinkflation with clear unit pricing.