Topics

Posted 9/16/2023, 12:22:00 AM

Game Developers Boycott Unity Ads Over Controversial New Engine Pricing

Numerous game developers are boycotting Unity's ad platform to protest controversial new engine pricing.
Unity will charge extra fees per install for successful games, on top of existing licensing fees.
Over 20 studios signed an open letter demanding Unity reconsider the new runtime fee structure.
The boycott aims to pressure Unity by disrupting growth of its ad platform.
Unity offered to waive the controversial fees for studios that join its ad network, but remains committed to the pricing change.

gamerant.com

Relevant topic timeline:

9/12/2023

Unity's New Pricing Model Based on Installs Sparks Backlash Among Developers

Unity Technologies has faced widespread backlash from the video game developer community after announcing a new pricing model that charges a fee based on game installations, rather than a revenue sharing model, leading to concerns about financial risks, impact on subscription services, charity bundles, piracy, and other successful models for smaller developers.

9/12/2023

Unity's New Revenue Share Fees Anger Developers

Unity, the company behind the Unity Engine, has faced backlash from the game development community after announcing a new fee that will charge developers for each game download, starting from $200,000 in revenue or 200,000 total installs, with charges reaching up to $0.20 per install.

9/13/2023

Unity's Surprise Pricing Change Angers Developers, Breaks Trust

Unity's decision to charge developers per installation of their game on their game engine has caused uproar and may lead to developers switching platforms, potentially jeopardizing Unity's future.

9/16/2023

Xbox Fans Outraged at Possibility of Ads in Games, Some Threaten Boycott

Xbox owners are vehemently opposing the potential addition of ads in Xbox games, with some even threatening to boycott the Xbox Series X/S.

9/18/2023

Unity Rolls Back Controversial Fee Plan After Backlash From Developers

Unity, the cross-platform game engine maker, is rolling back its plans to charge developers based on the number of installations and revenue after facing backlash from developers and receiving death threats.

9/22/2023

Unity Backtracks on Controversial New Pricing Model After Developer Backlash

Unity has reversed its controversial pricing scheme after facing backlash from users, with a new policy that is more favorable for independent developers and eliminates the runtime fee for current versions of Unity.

9/24/2023

Unity's Pricing Changes and TOS Removal Damage Developer Trust

Unity, the video game company, has faced backlash and confusion after making changes to their fee structure and responding to concerns in a baffling manner, leaving their behavior and future actions uncertain.

9/25/2023

Unity Backtracks on Controversial Monetization Changes After Backlash

Unity Technologies has apologized for the "confusion and angst" caused by its controversial pricing scheme and has made revisions to some of its terms, but many developers in the community believe it is not enough.

9/27/2023

Unity Backtracks on Controversial Fee Plan After Developer Backlash, But Questions Remain About Sustainability

Game engine developer Unity faced backlash from developers after implementing a new fee structure that would charge for each game installation, but due to the negative response, the company rolled back its plans and made several changes to retain developers, although it may have still damaged Unity's reputation and may not significantly impact its financial situation.

10/2/2023

Unity's Pricing Change Sparks Developer Backlash and Broken Trust

Unity Technologies, a software company used by millions of game developers, faced backlash and threats from developers after proposing a new fee model that charges them every time someone installs their game, resulting in potential business-killing costs for popular games.

Topics

Posted 9/16/2023, 12:22:00 AM

Game Developers Boycott Unity Ads Over Controversial New Engine Pricing

Numerous game developers are boycotting Unity's ad platform to protest controversial new engine pricing.
Unity will charge extra fees per install for successful games, on top of existing licensing fees.
Over 20 studios signed an open letter demanding Unity reconsider the new runtime fee structure.
The boycott aims to pressure Unity by disrupting growth of its ad platform.
Unity offered to waive the controversial fees for studios that join its ad network, but remains committed to the pricing change.

gamerant.com

Relevant topic timeline:

9/12/2023

Unity's New Pricing Model Based on Installs Sparks Backlash Among Developers

9/12/2023

Unity's New Revenue Share Fees Anger Developers

9/13/2023

Unity's Surprise Pricing Change Angers Developers, Breaks Trust

Unity's decision to charge developers per installation of their game on their game engine has caused uproar and may lead to developers switching platforms, potentially jeopardizing Unity's future.

9/16/2023

Xbox Fans Outraged at Possibility of Ads in Games, Some Threaten Boycott

Xbox owners are vehemently opposing the potential addition of ads in Xbox games, with some even threatening to boycott the Xbox Series X/S.

9/18/2023

Unity Rolls Back Controversial Fee Plan After Backlash From Developers

9/22/2023

Unity Backtracks on Controversial New Pricing Model After Developer Backlash

9/24/2023

Unity's Pricing Changes and TOS Removal Damage Developer Trust

9/25/2023

Unity Backtracks on Controversial Monetization Changes After Backlash

9/27/2023

Unity Backtracks on Controversial Fee Plan After Developer Backlash, But Questions Remain About Sustainability

10/2/2023

Unity's Pricing Change Sparks Developer Backlash and Broken Trust