Game Developers Boycott Unity Ads Over Controversial New Engine Pricing
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Numerous game developers are boycotting Unity's ad platform to protest controversial new engine pricing.
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Unity will charge extra fees per install for successful games, on top of existing licensing fees.
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Over 20 studios signed an open letter demanding Unity reconsider the new runtime fee structure.
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The boycott aims to pressure Unity by disrupting growth of its ad platform.
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Unity offered to waive the controversial fees for studios that join its ad network, but remains committed to the pricing change.
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