Google Chrome pushes browser history-based ad targeting

Google's "Enhanced Ad Privacy" feature, which allows websites to target users with personalized ads based on their browsing history, is facing backlash as more people are being presented with the notification and expressing concerns about privacy. The feature, part of Google's Privacy Sandbox project, uses the Topics API to determine users' interests without relying on third-party cookies. However, some developers claim it may enable browser fingerprinting, and both Apple and Mozilla have expressed privacy concerns and declined to adopt it.

theregister.com

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