Google Chrome pushes browser history-based ad targeting

Google's "Enhanced Ad Privacy" feature, which allows websites to target users with personalized ads based on their browsing history, is facing backlash as more people are being presented with the notification and expressing concerns about privacy. The feature, part of Google's Privacy Sandbox project, uses the Topics API to determine users' interests without relying on third-party cookies. However, some developers claim it may enable browser fingerprinting, and both Apple and Mozilla have expressed privacy concerns and declined to adopt it.

theregister.com

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Topics

Posted 9/6/2023, 1:40:00 AM

Google Chrome pushes browser history-based ad targeting

theregister.com

Relevant topic timeline:

8/8/2023

Tech companies are selling your privacy back to you

9/7/2023

Google's Cookie Killing Tech Is Now on Almost Every Chrome Browser

9/7/2023

Google Rolls Out Enhanced Safe Browsing for All Chrome Users, Raises Some Privacy Concerns

Google is deprecating its standard Safe Browsing feature in Chrome and moving users to Enhanced Safe Browsing, which provides real-time phishing protection but raises privacy concerns.

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New Browser Extension Consent-O-Matic Automatically Rejects Cookies So You Don't Have To

The Consent-O-Matic browser extension offers a solution to the deceptive and manipulative cookie consent notices that plague internet users, automatically rejecting cookies and protecting privacy.

9/10/2023

Google Pushes Ahead with Controversial Ad Topics API for Tracking and Ads Despite Privacy Concerns